In an effort to attract new sponsors for the 2011 World Series of Poker, WSOP VP Ty Stewart and WSOP communications director Seth Palansky have been putting in long hours, and their hard work has finally paid off. They’ve announced that the official footwear sponsor of the WSOP for the next two years is Dearfoams Slippers, which seems a tad inappropriate, but it wouldn’t be the first time that the WSOP commissioned an unusual sponsor. For instance, anti-perspirant and deodorant brand Degree by Helene Curtis was once a sponsor, and let’s not forget GlaxoSmithKline/Bayer’s Levitra for erectile dysfunction, not to mention beef jerky?
But Palansky and Stewart have their reasons for signing on with Dearfoams Slippers. Stewart points out that last year, the Main Event was won by Jonathan Duhamel, who “won nearly $9 million while wearing flip-flops,” thus proving that “poker players covet comfort in their pursuit of glory.”
Furthermore Stewart says, “flip-flops aren’t so comfortable,” though Dearfoams “who make the world’s most comfortable slippers” will allow WSOP players to “feel truly comfy as they pursue their dreams of winning the WSOP and going on to live a life of leisure, where it will be appropriate to wear Dearfoams Slippers 24/7.”
Not only will the Dearfoams logo be displayed all over the Rio All-Suite Hotel & Casino, but all the Main Event players will be receiving a pair of slippers, as will all the ladies registered in the Ladies’ Championship event. Also, Dearfoams will be for sale during all other events for those whose feet get sore while sitting at the tables all day.
WSOP officials have even said that dealers and ESPN camera crews can even wear slippers during the Main Event.
If anything, this new trend will help ease the stress of the players who become over tired and uncomfortable after hours and hours of playing. It will be interesting to see who of the big name players actually takes off their stylish kicks for a pair of comfy Dearfoams.